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Presentation
The complete ISORYX presentation as a slideshow.
How it works
IR reflection explained: >90 % of radiation back into the room.
Products
Inside, Outside, Dry Cool & Primario at a glance.
Comparison
ISORYX vs. liquid ceramic, side by side.
Documentary
The ISORYX film: technology in real use.
Use cases
HotelsGuest comfort, indoor climate and hotel applications.Homes & apartmentsCoat houses and apartments for comfort, without a rebuild.OfficesWorkspaces, meeting zones and facades while you keep working.Industrial & logisticsHall walls, cladding and staff areas.Schools & childcareClassrooms, group rooms, gyms and facades.RestaurantsDining room, kitchen, storage and terrace.Cold storage & food facilitiesCold surfaces, condensation and Dry Cool.Senior careResident rooms, common areas and bathrooms.Containers & modular buildingsOffice, living and sanitary containers.
News & Knowledge
Expert articles on mould protection, insulation comparisons & more.
Market potential
Global market opportunity over EUR 830 bn.
Reference
CONTAINEX: U-value reduced by 96 %.
FAQ
Answers to the most common questions.
Become a partner
Become a certified ISORYX partner.
Quantity calculator
Calculate the product quantity for your project.
Imprint
Provider information & contact.
Privacy
How we handle your data.
Market potential

Application areas with global market potential.

From hospitals to pipelines: ISORYX addresses a global market volume of around €830 billion – with a realistic share of €39–105 billion per year.

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~€830 bnGlobal market volumeSum of the 16 application areas analysed worldwide (2026).
€39–105 bnAddressable shareConservative to optimistic ISORYX share per year.
16Sectors analysedHealthcare, education, residential, industry, maritime, aviation and more.
4Product linesInside, Outside, Dry Cool and Primario / Primario Plus.
Product portfolio

One system for four application contexts.

Each ISORYX line is optimised for a clear use case – built on the same working principle: reflection, diffusion and protection.

Interior

ISORYX Inside Coating

Specially developed for interior use – ensures a healthy indoor climate, reduces energy losses and provides a durable, mould-resistant surface.

  • Antimicrobial, suitable for sensitive areas (clinics, schools).
  • VOC Label A, certified for residential medicine.
Exterior

ISORYX Outside Coating

The weatherproof exterior coating protects against heat, cold and moisture and ensures a sustainable, durable façade.

  • UV/IR reflection > 90 %, algae and mould resistance.
  • Mineral, vapour-permeable, hydrophobic.
Cold storage

Dry Cool Coating

Specially developed for cold stores – enables hygienic and longer storage of food and other perishable goods.

  • Food has been proven to last around two weeks longer.
  • Water, ice and mould are 100 % prevented.
Primer

Primario / Primario Plus

Optimised primers for mineral and difficult substrates – the base for every long-lasting ISORYX coating.

  • Primario: absorbent mineral substrates, interior and exterior.
  • Primario Plus: metal, GRP, composites – also for aviation and yachts.
Top sectors

The ten largest market potentials.

Top 10 sectors by addressable market volume per year (mid-point of the ISORYX range).

#1Residential & renovation21,0 Mrd. €24,6 %
#2Commercial & hospitality20,4 Mrd. €23,9 %
#3Containers & mobile buildings7,5 Mrd. €8,8 %
#4Healthcare & hygiene7,3 Mrd. €8,5 %
#5Industry & production5,96 Mrd. €7,0 %
#6Maritime / shipbuilding5,0 Mrd. €5,9 %
#7Education & public institutions4,5 Mrd. €5,3 %
#8Pipelines & piping4,2 Mrd. €4,9 %
#9Food processing2,33 Mrd. €2,7 %
#10Aviation2,07 Mrd. €2,4 %
Strategic prioritisation

Where ISORYX should win first.

Prioritisation matrix of market potential × market access – five fields where ISORYX has the fastest lever today.

1

Healthcare & hygiene

The antimicrobial effect is a unique selling point; the cost of HAIs is roughly €35 billion per year worldwide.

2

Containers & mobile buildings

Container rain solved, up to 30 °C lower interior temperature, fast airless application – almost no competition in this niche.

3

Cold storage & food

Dry Cool is one of the few products with proven impact on shelf life and energy consumption in cold storage.

4

Residential & renovation

The EU Green Deal and Renovation Wave invest around €275 bn per year until 2030 in energy-efficient refurbishment.

5

Maritime & aviation

A premium segment with high willingness to pay and strict certification requirements – ISORYX brings VOC Label A and fire testing to the table.

Regional distribution

Eight regions, one consistent value proposition.

Estimated distribution of the addressable market by economic area (2026, mid-points).

European Union
~25 %~21 Mrd. €
Renovation Wave, healthcare, listed buildings, maritime.
USA & Canada
~22 %~19 Mrd. €
Hospitals, cold storage, container logistics, residential.
China
~18 %~15 Mrd. €
Residential, industry, containers, pipelines.
Japan
~10 %~9 Mrd. €
Healthcare, high-rise construction, aviation, sensitive hygiene.
India
~8 %~7 Mrd. €
Residential, commercial, cold chain for food and pharma.
GCC & Middle East
~7 %~6 Mrd. €
Façade heat protection, containers, oil & gas pipelines.
Africa & MENA
~5 %~4 Mrd. €
Residential, healthcare, containers, water systems.
Latin America
~5 %~4 Mrd. €
Cold chain, healthcare, residential, maritime.
Three-year outlook

Three scenarios, one market in the making.

Realistic ISORYX revenue potential within 3–5 years with systematic market build-up in sales, certification and partner networks.

Conservative~€120 m / yearHealthcare pilots, EU residential and container logistics carry most of the revenue.
Realistic~€300 m / yearScale-up in healthcare, cold storage, residential and maritime with certified partners in the EU, USA and GCC.
Optimistic~€750 m / yearBreakthrough in aviation, pipelines and large projects in China and India on top of the core business.
Next step

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